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Make the Anthology CRM systems smarter

Enrich your customer’s experience and add a new revenue stream to your CRM platforms

Anthology holds an impressive market position for your systems for universities.  Solutionz has developed capabilities that further differentiate you and turn your calendaring and event systems into a 24-hour concierge.

Your systems will deliver convenience, context and confidence to the traveler to the universities that you serve and provides a new donation stream for the University and a new revenue stream for Anthology.

Problem

Today, when event attendees and campus visitors access one of your calendars, they have to go to a separate place to make plans to travel.  And there is nothing to prompt or remind them to get a hotel.  For admissions, universities are missing the opportunity to allow prospective students to experience their town, which may sway the student’s (and the parents) decision.

Solution

Adding the smart trip tool into your systems allows you to provide an integrated answer: “at a hotel nearby”. Plus each trip generates a royalty for Anthology and a donation for your customers’ charity of choice. And for your customers that have a Foundation, imagine every trip generating a donation of 25% of our revenues from the trips booked.

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  • Incremental, transactional revenue from trips already being taken
    1. 10% base royalty on our revenues for trips booked through your client sites
    2. 10% bonus if you turn on the capability for all clients (with an easy way to disable)
    3. 10% engagement bonus if your average engagement rate exceeds 2.6% (viewable on our portal)
  • Quick ROI with minimal investment of time and money (hours, not days, weeks or months to implement)
  • 2 year contract required
  • More time spent putting on great events and getting more prospective students to visit the university
  • The hotels in the communities that your university clients serve will benefit from customers searching by proximity versus price, which yields a higher average daily room rate for them
  • Way easier than asking “Where should I stay nearby”
  • Puts you near the campus or the event
  • 24×7 traveler support in 40 languages
  • Best rate guarantee on hotels saves you time shopping
  • Every trip matters to the causes you support.
  • Drawing your team together toward a cause is good for morale and retention.
  • Over and above the royalty for bookings using your platforms, for any of your university clients that you refer to use the tool directly on their site, we will donate 25% of our revenues to their Foundation/Scholarship Fun in the name of Anthology

Imagine this Use Case

This situation happens every day around the country

Angie and her husband have twins that are juniors in high school.  She is getting a jump on planning college visits for the girls, as she remembered what a nightmare it was when she planned the trip to 5 colleges for her son and his best friend in their junior year.   Just finding the address of the schools was a major challenge and figuring out where they would stay had proven to be a major logistical challenge.

The twins’ first choice is Western Kentucky University and she had decided that spring break would provide the perfect time for them to visit WKU and the three other schools they were considering.  Angie was so excited when she went online and secured the 9am tour for the first Monday of the break.  The system even asked if they wanted to come in the night before! It even offered them a choice of hotels nearby.  One of the other schools was close enough to WKU that they could spend two nights in Bowling Green. That would give them a chance to experience the town.   Angie was impressed that a percentage of each hotel booking went to the University’s Foundation.

Test it out. Experience the magic of proximity-based hotel booking.

There are many choices for universities to power their event systems and calendars.

Be the first event and calendaring system in the University space to enhance the total experience for your customers end users. And be known as the innovator that adds to the bottom line while also supporting your favorite charities.

Whether the calendar entry is for a football game, a concert, a campus visit, parents’ weekend or a graduation trip, your customers end users will appreciate having trip planning integrated right into your product.  They can use the smart trip widget to get driving directions or figure out how long it will take to get where they are going. If it takes too long, they can even get an airline ticket and rent a car.

And for trips that require an overnight, they can easily book a hotel.  And the traveler gets to choose properties that meet their proximity, brand, price and amenity preferences and we provide 7x24x365 support, so you don’t have to!

You can easily add our smart trip tool to your event ticketing/registration and calendar platforms and for all meetings with an address, you can show their location on a map. Then right from that same tool, you allow your user to access hotel booking (I’m staying), driving directions (I’m driving) and optional air booking (I’m flying).

If the university already has a map on their site, they can replace it with our Smart Map feature.  You can provide them with a link to register and get their own Smart Trip Tool account and Campus Management will receive credit for every booking they make through the tool.

Solutionz Smart Trip tool brings to you a new, incremental revenue opportunity that can bring multiple transactions a month from a single client implementation of your platform.  We share a royalty with you on a quarterly basis, driven by the bookings made by the end users of your customers’ site.  We also give you a bonus incentive if you turn on Smart Trip planning for all of your customers.

With TravelingToGive, every trip can also matter to the charities you support.  A percentage of the proceeds from travel bookings made on your system are given to your charity of choice annually.

If your client is a 501c3, we will donate 25% of our revenue from their bookings directly to their Foundation in Anthology’s name.  Simply use a separate smart trip tool for your non-profit clients so that we can distinguish the booking activity.

If the implementations are completed by August 15th, Solutionz will extend our Marquis Partner program to Anthology in the Education sector.

Click on the image to learn about the program.  It includes additional financial benefits, as well as a seat on our Product Council and monthly marketing support from a dedicated account director.

The Solutionz Smart Trip widget can be implemented in minutes or hours, not days, weeks or months.  It conforms to any HTML container defined within your system and is mobile ready.

Choosing a location near customers’ decision points creates greater value for you.  For a Calendar platform, this is:

  1. Calendar item or event – for items that have an address (no URLs or phone numbers)
  2. Any place that you display a map today – switch to our smart map view of the smart trip tool

Each tool can be built separately and have different characteristics (different images or color schemes) and we can track analytics and bookings separately.

Click the image to see our dynamic event tool implementation guide.

Once you are ready to get started as an Enterprise Client, click the REGISTER button.  Once you’ve completed the process one of our Account Management team will be in touch with you to configure your Smart Trip tool and get it integrated into your platform.  Your account portal is already live.  As soon as we receive your registration, we will send you the login information for the portal and schedule the implementation meeting.

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