SMARTtools: VISIT US™ • tVITE™ • SMARTevents™ • SMARTsnapshot™
Turn every audience member into more evenue for your performing arts center
Every interaction with your performing arts center is another opportunity to strengthen relationships.
You naturally promote your performing arts center because that's how audiences discover your shows and experiences. But attending a performance is just one part of their journey — and every interaction is an opportunity to create a more memorable experience and lasting connection.
SMARTtools, powered by TravelingToGive™ provides a complete trip-planning experience in minutes, at no cost to your performing arts center.
already in the room.
About the White Paper: 10 minute read
If you’re responsible for growing audiences, improving the patron experience or increasing revenue for a performing arts center, whether you’re an Executive Director, General Manager, Marketing Director, Development Director or Audience Development lead, this guide is for you.
- A clearer understanding of where untapped revenue already exists within your audience and patron relationships
- Practical ways to increase revenue per attendee without relying solely on increased ticket sales
- Strategies to strengthen engagement before, during and after every performance
- A framework for turning one-time ticket buyers into loyal patrons, subscribers and members
- A new way to think about growth, loyalty and giving as connected growth levers
View LIVE tool
A customized trip planning experience
Fully configured, with your own custom 24/7 concierge in just minutes. Every trip supports the charity of your choice.
Your tool is uniquely yours — your branding, your images, your charity, your story. Try it.
- Add tVITE™ so audience members can invite friends and family to join them
- Create a custom tool for every performance, show and event
- Create dedicated concierge tools for patrons, subscribers, members and VIP guests
CREATE YOUR OWN PERFORMING ARTS TRAVEL HUB
A travel concierge that lives on your performing arts center's website. Your audience members can plan their entire trip — without ever leaving your page.
01
Access
The full range of accommodation: hotels, villas, condos, apartments and private homes. Best rate guaranteed
02
Personalized driving directions
For the 89% that drive to their destination, with elapsed time based on your audience member's driving style.
03
Smarter car rental
The only travel tool that picks the rental location based on whether your visitor is driving or flying.
04
Motorcycle rentals included
For patrons who want to explore more of your destination on two wheels. Powered by EagleRider.
05
Airfare booking options
The full air booking experience is built right in. One-way, round trip or custom itinerary.
06
Your venue, your story
A fully customizable concierge tab where you showcase your upcoming performances, venue information, patron experiences and your chosen charity.
Powered by the world's largest travel networks
Smarter trip planning from partners that you can trust.
Proximity-Based
The lodging nearby your facility. No more searching near airports or city centers.
Curated networks
Curated, multi-source inventory that you can trust, from the world's largest travel networks.
Best-rate guarantee
If they find lower within 24 hours, we pay 10% of the difference. No questions asked.
VIP membership
Priceline VIP membership for every visitor — better rates the more they travel.
MARKETING
Allow us to be an extension of your marketing department
Your marketing team just got bigger. Our ready-to-use marketing toolkit helps you promote your Performing Arts Travel Hub to patrons, subscribers, members and followers across every channel.
Upgrade to our PLATINUM level and we will provide custom marketing graphics for your launch.
Branded to your performing arts center. Built around your story. Yours to use however you like. No design budget required.
TWO WAYS TO BEGIN
You choose. Either way, we give back because companies that GIVE MORE, MAKE MORE.
Gold account · The giving model
They travel. We give.
A donation to your charity of choice from every booking your visitors make. Based on 25% of our revenues (or 2x if you choose a 501c3 that benefits veterans or helps to eradicate trafficking).
Account active in under a minute
No credit card required until January 1, 2027
$29/month value – free for the rest of the year
Platinum account · Revenue share
They travel. You earn. We give back.
One dollar per booking unit, plus engagement and conversion bonuses. We still donate ten percent to your charity.
Account active in under a minute
Three months free (we’ll provide discount code)
$99 value/mo for first 90 days
